About Us q-digital September 13, 2023

About Us

About Us

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Life is a series of moments defined by the attention
we give them.

Living in the present,
Acknowledging each action,
Cherishing every second.

BALMUDA products are designed to help you enjoy
these moments to their fullest.
Carefully crafted to stimulate the senses
and resonate deep within.

We strive to turn each moment
into a wonderful experience.
And we believe every moment fully lived is a step
towards a better tomorrow.

Better Moments, Better Life.

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Company Profile

Headquarters

Company name
BALMUDA Inc.
Head office
5-1-21 Kyonancho, Musashino, Tokyo 180-0023
Representative
Gen Terao, CEO
Establishment
March 2003

Authorized Distributor in Malaysia

Company name
Visionary Solutions Sdn Bhd.
Address
10 Boulevard, A-G-08, Block Allamanda, Lebuhraya SPRINT PJU 6A, 47400 Petaling Jaya, Selangor, Malaysia
Tel
+603-377105877

History

2003
Founding of “BALMUDA Design”, with X-Base as debut product.
2010
Release of GreenFan, an electric fan that recreates natural breezes.
2011
Company name change to “BALMUDA”.
2012
Entry into South Korea market.
2013
Entry into Germany market with founding of German subsidiary, BALMUDA Europe GmbH.
2014
Entry into China market.
2015
Release of BALMUDA The Toaster and entry into kitchen appliance market.
2017
Entry into Taiwan market.
2018
Entry into Hong Kong market.
2020
Entry into US market.
2023
Entry into Thailand, Malaysia and Singapore market.

"Creating wonderful experiences"

BALMUDA is a Tokyo-based creativity and technology company founded in 2003. We contribute to the world by using the power of technology to turn visions of the future into concrete reality. This is our mission. By thinking in entirely new ways, we make appliances offering unprecedented value. In the past, appliances were designed to eliminate inconvenience. Today, however, with our daily lives more convenient than ever, what people look for in appliances seems to be changing. What people demand from tools and services today is, in a word, experiences, whether surprising, moving, or joyful. At BALMUDA, we create home appliances designed to deliver a thrilling, wonderful experience.
Gen Terao, CEO and Chief Designer, BALMUDA

PROFILE BALMUDA CEO AND CHIEF DESIGNER

Born in Japan in 1973, Gen Terao dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but in 2003 he decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA. Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA.

Our Story

Gen Terao single-handedly founded BALMUDA Design. Determined to make the most stylish products in the world, he crafted components of aluminum and steel in a corner of a workshop to assemble into BALMUDA Design’s first product, the X-Base. This was the first of many peripherals that improved computer usage environments.

The Highwire is an LED desk light optimized for viewing computer displays. LED technology was hailed as an advanced, long-lived light source upon its introduction, but dimness was its weak point. The Highwire solved this problem with heightened heat dissipation. This would deliver a new kind of light, pure white and bright enough for desktop users’ needs. Highly functional and beautiful in form, this was a desk light for the new century.
This product began from the desire to make an electric fan that could deliver a truly pleasant breeze. The great discovery was that dual blades, created after studying fluid dynamics, gave off a gentle air flow that mimicked an outside breeze. The unprecedented adoption of a DC motor for quieter operation completed the GreenFan. It was the first innovation in electric fan technology in a century.
AirEngine is an air purifier that creates strong suction using circular airflow. SmartHeater is a personal heater that features rapid warming technology. Rain is a humidifier without a tank. BALMUDA has released product after product to global acclaim, celebrated at design awards not just for their appearance but also for their functionality.
BALMUDA entered the kitchen appliance category with BALMUDA The Toaster, which takes a scientific approach to delicious toast. The product proved a smash hit, and BALMUDA’s kitchen appliance line set their sights on expansion. In 2016, they released a small but beautiful electric kettle. In 2017, they introduced an entirely new steam-based electric rice cooker and a microwave. In 2018, BALMUDA ventured into LED lighting products, including a desk light designed to protect the sensitive eyes of children and a portable lantern. With every new product, the company furthers its goal of creating products to improve users’ lives.
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Determined to make the world’s best products

Gen Terao single-handedly founded BALMUDA Design. Determined to make the most stylish products in the world, he crafted components of aluminum and steel in a corner of a workshop to assemble into BALMUDA Design’s first product, the X-Base. This was the first of many peripherals that improved computer usage environments.
stories-img02_sp_2x_bc515f77-31eb-4b35-a046-cf4496118b11_1320x

Beautiful and functional LED lighting

The Highwire is an LED desk light optimized for viewing computer displays. LED technology was hailed as an advanced, long-lived light source upon its introduction, but dimness was its weak point.


The Highwire solved this problem with heightened heat dissipation. This would deliver a new kind of light, pure white and bright enough for desktop users’ needs. Highly functional and beautiful in form, this was a desk light for the new century.

stories-img03_sp_2x_18d41305-b417-4c6e-ace2-c7fccde7b29b_1320x

Reinventing the fan

This product began from the desire to make an electric fan that could deliver a truly pleasant breeze. The great discovery was that dual blades, created after studying fluid dynamics, gave off a gentle air flow that mimicked an outside breeze.


The unprecedented adoption of a DC motor for quieter operation completed the GreenFan. It was the first innovation in electric fan technology in a century.

stories-img04_sp_2x_b56e1621-bab1-410f-a150-fb9e56766915_1320x

Air conditioning appliances like no other

AirEngine is an air purifier that creates strong suction using circular airflow. SmartHeater is a personal heater that features rapid warming technology. Rain is a humidifier without a tank.


BALMUDA has released product after product to global acclaim, celebrated at design awards not just for their appearance but also for their functionality.

stories-img05

Designing experiences

BALMUDA entered the kitchen appliance category with BALMUDA The Toaster, which takes a scientific approach to delicious toast. The product proved a smash hit, and BALMUDA’s kitchen appliance line set their sights on expansion.


In 2016, they released a small but beautiful electric kettle. In 2017, they introduced an entirely new steam-based electric rice cooker and a microwave. In 2018, BALMUDA ventured into LED lighting products, including a desk light designed to protect the sensitive eyes of children and a portable lantern. With every new product, the company furthers its goal of creating products to improve users’ lives.